Are you looking to design the ultimate jaw-dropping website but aren’t sure where to start or how it should look and function? Don’t worry, you aren’t alone. In fact, just in 2024 alone, 1.09 billion websites have been created with more on the way. How many are succeeding? Do they have the correct design principles, branding identity, SEO, or data analytics to get their site noticed? When all wrapped together, the most important point remains which we’ll get to together. 

Read along for a deep dive into how your website’s structure and design can affect the quality and accuracy of data collected for marketing automation analytics. Let’s go! 

As I’m sure you’ve noticed, creating a website isn’t easy. It requires expertise, knowledge, a sense of marketing, and an eye for design. Creating a website can make communicating your brand identity to your target audience easier when done correctly. 

Who Are You? To get an accurate reading of your brand before creating a website, make sure you know exactly what your brand says to your target audience. 

What type of message do you want your customers to engage with when they click on your website? Are you a retail brand? An information site? How are customers going to interact with your business’s unique personality for people to connect with long term? 

Your Brand- Your brand is everything. Do you look at the Mickey Mouse symbol and wonder what it is? Of course not! You know exactly what you’re looking at and what company it resonates with. Your target audience is the backbone of your brand because

you want to specifically engage with that group. So provide them with a brand that makes it easy for them to attach themselves to. A brand that they want to engage with and purchase from so they can tell all their friends about it and share it with everyone. Apple, Disney, Tesla, Crumbl, Costco, and Honda are all brands that have recognizable brands with the invitation to see exactly what they’re about. 

Design With Intent- Once you have your branding figured out you’ll need a way for customers to spot you from a mile away. Your colors, logo, and the way your website reflects your business and how you go from noticed to sought after. 

Judge A Book By Its Cover- The front page of your website in the resume for your customers to interview you. It’s how your visitors engage with your website from the start and will be the judge if they keep exploring or leave it behind entirely. Your front page will be where your leads get the opportunity to decide if they’re interested in the rest of your site and guide them to the exact CTAs to get the sales you need to succeed! 

Go-Go SEO- Great SEO shines in the fact that specific keywords and links are positioned strategically when designing your website. If you want your customers to pick your pickleball shop over countless others, you’ll need to think about how your website will rank on search engines and how conversions show positive results in your data analytics. 

Navigation & Usability- Nothing is worse than using a website that is painfully slow or leads you to a “page not found” screen. People want to be led. It’s up to you to design a website that gives your leads the opportunity the discover who you are with clear navigation, ease of use, a mobile-friendly option, load time, and clear accessibility. The easier your site is to navigate and use, your leads will become customers in no time before ‘adding to cart’. Keep in mind that your website analytics will look fantastic due to how visitors are interacting with it so you can keep making the best decisions to convert.

Automation That Sells- Once you’ve made your website easy to navigate and easy for people to use, it’s time to think about where exactly you want to lead them. Leading them to a landing page to collect emails, webinar sign-ups, or download an ebook is a great way to set up an automated customer journey. With effective automation systems in your strategy, you can set it to lead your customers to purchase and collect the data providing the best results for further tests and standards. 

Show Me The Data- How do you know if your website is doing well? Well, follow the data! The best way to ensure your SEO, branding, automation, and conversions are performing is to monitor your customer’s behaviors and actions with the expertise of software such as Google Analytics or automation software. If your website is ranking well then you’re converting well. And if your conversion rates are steadily rising it means you’re following the data. The worst thing you can do is get yourself caught in the distress loop of not seeing a positive change in your business. At that point, hire a data analyst ASAP. 

What Matters Most- We have reached the most important step. In short, it’s your customer! I know it’s obvious but the way your leads convert into customers is how well you create the best experience for them. You absolutely must put yourself in their shoes when designing a website. We’ve all been to a site that just seems confusing, out of date, or with an overall “Is this even a real website?” Your customers deserve value, need a strong CTA, quality, and engagement so they can easily take the steps when interacting with your brand. Turn a click on your website into a long-term relationship. 

Wrap-Up- When it comes to building and designing a website, it’s key to grow your business with the correct principles that are tried and true. From designing your logo to setting up your first ad leading to your site, no matter what, it will all flow to your analytics. When you follow the data and do what works best for your business, there’s no reason why you shouldn’t succeed.If you’re looking for a professional to help you with everything described above, then click here and discover how Sprout Revenue can give you the results you need to succeed.